Loeffler Launches New Rockwise Strategies Consulting Brand

For years, our consulting team has been offering cost consulting and owner’s representation services under the banner of the Loeffler Construction and Consulting brand. After careful consideration, leadership decided it was time to give these services and the team behind them their own identity. A move that will allow us to clearly establish a brand and offering that resonates with owners, architects and engineers in need of an experienced partner who can help them navigate the ins and outs of construction projects. To this end, we are proud to announce the launch of Rockwise Strategies. 

“The consulting team has wanted to stand on their own for quite some time. The launch of Rockwise Strategies is a huge step toward that desire.  It’s a spread our wings moment in the evolution and maturity of the company,” said President Jon Cramer.  

The Journey to Rockwise

As with all initiatives Loeffler undertakes, we approached the process with a great deal of intentionality. Ultimately we wanted to bring clarity to current and potential clients to help them make an educated decision to work with us. With this goal in mind, we collaborated as a team, spoke with clients and built a brand that reflects the solid services and experience our customers have come to expect from us. 

“Rockwise is truly a special company that puts the best interest of our clients at the forefront of everything we do. The decisions we made as we built this brand underscore this commitment in a way that will also attract richly talented professionals to join our team,” said CEO Doug Loeffler.

Behind the Name and Logo

Everything from the name itself to the logo mark is a result of the deliberate journey we took to get here. The name “Rockwise” is particularly meaningful to us. It speaks to how we approach each project as an engaged advocate. An embedded part of the client team, we’re here to support at every step.  

“Alluding to scriptural guidance calling individuals to build their house on rock, the name makes it clear we provide a solid foundation for our clients to build upon,” said Loeffler.  

That solid foundation is represented in the logo mark as well. The square period symbolizes a foundation stone while the upward pointing arrow speaks to the way we move our clients forward and have a positive impact on their projects. The “r” of the mark is also reminiscent of a crane, tying back to our relationship with Loeffler Construction.   

Relationship Between Loeffler and Rockwise

One of the goals we had while establishing the Rockwise brand was for our clients to understand they can benefit from the relationship between the two firms. Teams from Loeffler and Rockwise will always collaborate and borrow expertise from each other to bring even more value to our clients.  

“The future is bright for both brands. The close connection between the teams gives us an edge over companies that don’t have such a deep understanding of the way contractors operate or how the markets are shifting,” said Cramer.   

What Clients Can Expect from Rockwise

The service, experience and relationship-driven approach our team takes will remain unchanged. Our mission has and always will be to lend knowledge and fresh, authentic perspectives to the built environment, giving clients the confidence and clarity they need to create spaces that shape the way people live, work, learn and play. We simply have clearer definition around that mission. 

“As we enter the marketplace as Rockwise Strategies, clients can continue to rely upon the great service they’ve come to expect over the past several years,” said Cramer. “We’ll now be even better positioned to grow and expand to serve our clients with top talent who reflect our values and are dedicated to delivering uncompromising results.”

About Rockwise

Composed of flexible teams of committed professionals, Rockwise Strategies leverages our deep experience to deliver cost consulting and owner’s representation services. We join our clients right where they need us in their project, getting ahead of potential issues and offering thoughtful guidance to ensure their build gets done on time, on budget and to their exact specification.